UX Vision and Strategy Series | Week-long Virtual Training with Nielsen Norman Group

All Series

Practice developing your leadership, visioning, and strategic thinking skills in the field of UX. Over 5-days, you’ll learn from two expert instructors through a combination of lecture and hands-on activities.

You’ll build a deep understanding of how to set direction with an impactful, research-based UX vision and create a UX roadmap to plan iterative work that’s focused on real problems to solve instead of features to build.

Benefits:

100% live interaction - no pre-recorded content
Video conferencing for class discussions and Q&A with instructors
Group activities with a cohort of peers building up over a week
Membership in the NN/g UX Slack Community, where you can connect with other digital professionals. (Permanent membership included with your registration.)
Opportunity to take one exam (cost of the exam included in your registration) to earn 3 credits towards a UX Certification in the UX Management Specialty.

Time & Format

Americas & EU
Live Series meeting

Meets for 4.5 hours each day for 5 days. You must attend all 5 days.

San Francisco
8:00 am - 12:30 pm US PT

Look up your time zone

Schedule & Topics Covered

Schedule & Topics

Day 1
Defining UX Leadership and Vision

Activities:
Series kickoff
Meet your group
Write an experience brief

Connecting leadership to UX
The importance of visioning
Vision scopes
Identifying vision inputs
Summarizing current-state

Day 2
Visioning Inputs and Research

Activities:
Create a current-state journey map

Planning and conducting additional research
Current-state journey mapping
Evaluating and diagnosing pain points
Future-state journey mapping

Day 3
Service Design and Blueprinting

Activities:
Evolve current-state customer journey map to current-state service blueprint

Reviewing research outputs
Identifying internal impacts
Service design to support the vision
Evolving journey maps to service blueprints

Day 4
Creating Shared Vision and OKRs

Activities:
Write a UX vision statement
Set objectives and key results

Collaborative vision creation
Assessing your vision
Defining strategy
Intro to UX roadmaps
Roadmapping scopes
Components and themes

Day 5
Communicating Strategy to Drive Vision Forward

Activities:
Create a UX roadmap

Who to involve
Roadmapping process
Prioritizing work and problems to solve
Visualizing and sharing the roadmap
Making changes over time
Tracking and measuring progress

Certification

NN/g UX Certification is an exam-based credential which reinforces learning and increases your credibility.

Earn 3 UX Certification credits by attending the Series and passing one exam. To become UX Certified, you'll need 2 additional credits.

UX Certification Badge from Nielsen Norman Group

Pricing

Early registration before March 19, 2022	$2,748 USD
Regular registration until Apr 3, 2022	$2,948 USD

See Payment and Cancellation Policies

Participant Comments

"What are you waiting for, go! Learn a lot, but also a lot to digest. I have been looking for a course like this for a long time, diving in to methods, connect how methods and strategies collaborate together. Some of the methods, thinking and ways of working were never a part of my education but are established and practiced today. Feels like a gap in my skills and knowledge are starting to be filled. I have nothing bad to say. It was intense, but at the same time, you get a lot. And great with all the material you prepared for us to take home!"

Johanna Liljedahl, Algoryx, Umeå, Sweden

"This training was mind-changing, an aha! moment to many real-life product questions. I finished this training on Friday and I can't wait for Monday to put into practice my learnings. Anna & Sarah reminded me why I love my career."

Dulce De La Rosa, Xing, Barcelona, Spain

"The instructors were excellent and very knowledgable, and the content and activities were well prepared and delivered. The series was very comprehensive and taught repeatable processes to developing a vision and strategy for your team(s) and organization that you can put into action right away. I really enjoyed the real-life examples the instructors incorporated into their teachings to provide additional context and to demonstrate how others are doing what was being taught. Nicely done!"

Terry Sprankle, Duke Energy, Charlotte, NC, USA

More Participant Comments

"Regardless of experience, there's something to learn. The course content is well structured, with activities building upon the previous day so you are eased into the process. While instructors emphasize paying attention to the process rather than the exercise examples themselves, the hands-on exercises are one of the most apt I've encountered so far!"

Jeremy Ng, OCBC Bank, Singapore

"I thought it was very beneficial. So many applicable skills and relevant discussions. Terms and tools were right out of my everyday work life. Super great!"

Ron Hemphill, Salesforce, Seattle, WA, USA

"I felt like this course is applicable to people who are trying to refine their strategy skills and those who are wanting to put these skills into practice for the first time. I feel like I have a lot of great tools and options to bring back to my team and can start to apply learnings right away. My only complaint is that I wish we had more time."

Nellie Dankmyer, Avail, USA

Instructors

Sarah Gibbons is Nielsen Norman Group's Chief Designer. She works at the intersection of design research, strategy, and user experience design.

Anna Kaley is a User Experience Specialist with Nielsen Norman Group. Prior to joining NN/g, Anna worked for more than 10 years in user experience architecture and digital strategy. She conducted complex user research, service, and experience design for healthcare, agriculture, finance, tourism, retail, and engineering clients.

Frequently Asked Questions

Q: Who should take the UX Vision and Strategy Series?

UX leads, managers, and product roles who want to leverage user research to set direction and strategically plan work
UX practitioners hoping to increase their influence and leadership skills
UX researchers and designers interested in how to connect their work to a bigger picture and meaningful success metrics

Q: Can I take the Series if I don’t want to participate in activities?
No. This format is not ideal for anyone uninterested in participating in hands-on activities in a remote format. Each day of the series will include collaborative exercises building on the work done the day before. Every attendee should arrive prepared to do focused, intense activities in a small group. Participation in the course activities is required.

Q: How does this differ from NN/g’s UX Conference?
While both formats offer in-depth learning from UX experts, Series events differ from the UX Conference in the following ways:

Series	UX Conference
Provides a streamlined content track, presenting concepts in a prescribed order over a longer period of time	Allows for more flexibility: One-day courses can be taken in any order, over any period of time
Deeper networking with the same small group cohort of UX learners over 5 days	Because courses are à la carte, each day has a different group of attendees
No redundant content or repeated intro-level recaps, leaving more time for practicing applying the knowledge you learn	Because each course has a different group of attendees, instructors can’t assume everyone has the same background knowledge on the topic. As a result, more time is spent in covering foundational concepts.
A single exam, worth 3 certification credits in one speciality (5 credits are required to earn UX certification, so the series gives you a big head start)	Each course has a different exam, and is worth one credit each
Each series is led by two instructors, ensuring more instructor-participant time	Each course is led by one instructor

Q: What do I need to take part?

Stable high-speed internet connection, to stream audio and video to your computer
Speakers, a microphone, and a webcam (strongly recommended)
A computer that does not have a strict firewall that blocks collaboration tools such as Miro and Google Docs
Zoom's meeting software (which is free to download and install), or Chrome browser

Q: What if I’ve already attended UX Conference courses that cover similar topics?
The content and activities in this Series are a deeper dive into the theory and concepts from our following courses:

If you’ve already taken these courses at a UX Conference, we encourage you to explore another Series or the course recommendations below to complete your UX Certification.

Q: Will I be UX Certified after taking this series?
After you complete the series, you'll have the opportunity to take an exam (at no extra charge.) If you pass the exam, you'll earn 3 credits towards a UX Certification in the UX Management specialty.

To become UX Certified, you'll only need 2 additional credits. We recommend the following courses:.

Q: How much interaction with the instructors will I have?
The series content is 100% live, with virtual face-to-face interaction. The series features two instructors and you'll have the opportunity to ask questions and receive feedback on your activities from these instructors.

Q: How will the virtual class sessions work?
Meetings will take place using the videoconferencing service Zoom, collaboration tools (such as group document editing and whiteboarding tools), and the social discussion platform, Slack. You'll also be able to use Slack before, during, and after the event to network with other participants.

The UX Serieswill meet in Zoom classrooms and use Slack for conference Networking. Check your email for specific invitations to access these tools.

Q: What do I need in order to attend the virtual event?
To participate in interactive live courses and exercises with other course participants, you will need:

stable high-speed internet connection, to stream audio and video to your computer
speakers, a microphone, and a webcam (strongly recommended)
a computer that does not have a strict firewall that blocks collaboration tools such as Miro and Google Docs
Zoom's meeting software (which is free to download and install), or Chrome browser

Q: What is the start and end time for class sessions?
The class sessions start at 8:00am US PST and end at 12:30pm US PST. Look up the times in your time zone. There are 5 sessions over 5 consecutive days. You must attend all 5 sessions in order to be eligible to take the UX Certification exam.

Q: Will the virtual courses be recorded?
No. These are live events that rely heavily on audience interaction and small-group activities in online breakout rooms. A recording would not have the same instructional value.

Q: How do exams work for UX Certification?
You must sign in to each class session you attend. The online exam will be available at the end of the last day of the course. You will be able to log in and take the exam. You can take your exams the same day, or any time within 35 calendar days after the course.

Payment Frequently Asked Questions

Q: Which payment methods are accepted?
You may pay your tuition and exam fees by credit card.

The following credit cards are accepted:

Q: What discounts are available?
There is already a built-in discount from taking a Series instead of taking individual courses at the UX Conference. You can also take advantage of our early bird registration discount (as indicated in the pricing matrix on the event agenda page).

Q: If I register but then cannot attend, will I receive a refund?
If you must cancel after registering, your registration fee will be refunded less a 20% handling fee, provided that written notice of cancellation is received by March 18, 2022. After that, no refunds will be granted, but we will accept a substitute attendee if we receive a written note from the registered attendee stating his or her intention to transfer registration to a named individual. Email [email protected] with cancellation, substitution, or refund requests.

Q: Is it safe for me to register using my credit card on the NN/g conference site?
Absolutely. Our website uses Secure Sockets Layer (SSL) technology to encrypt your personal information when you place your order. This means that your order cannot be read as it travels over the Internet, so your name, address, and credit card information are secure.

Q: I get an error when I try to register, can you help me?
If you receive an error message when you try to register, restarting your browser may resolve the issue. You can also contact us at [email protected] or +1(415) 685-4230 ext 502 and we will be happy to assist you.

The Terms and Conditions for the NN/g Training and UX Certification provide more detailed information about policies, privacy, and the Code of Conduct for training participants.

More questions?
Please contact us at [email protected] or +1(415) 685-4230 ext 502

World Leaders in Research-Based User Experience

Vision and Strategy in UX Series

Time & Format

Schedule & Topics Covered

Schedule & Topics

Certification

Certification

Pricing

Pricing

Participant Comments

Participant Comments

Instructors

Instructors

Frequently Asked Questions

Frequently Asked Questions

Payment Frequently Asked Questions