Top 10 UX Videos of 2019
Announcements
These are the videos published in 2019 that received the most views from our audience. Each video runs for 2–3 minutes, unless otherwise indicated.
- Design Thinking 101
What is "design thinking" and why should you care? The 6 steps of the process defined. - How to Empathy Map
A 5-step process for creating empathy maps that describe user characteristics at the start of a UX design process. - The Immutable Rules of UX (39 min.)
Jakob Nielsen's keynote at the Las Vegas UX Conference discussed the foundational principles of user experience that are stable decade after decade. - Visibility of System Status
No. 1 of the top 10 UX design heuristics is to provide visibility of system status through proper feedback, so that the user knows how commands are being interpreted and what the computer is up to at any time. - Fitts's Law
Fitts's Law describes how long it takes a user to hit a target in a graphical user interface (GUI) or other design, as a function of size and distance. Understanding this law helps us design better buttons, forms, lists, and other interactive elements. - UX vs. Service Design
What's the difference between user experience and service design? Or, more to the point, how does good service design support a good user experience? - Match Between the System and the Real World
No. 2 of the top 10 UX design heuristics is to speak the users' language, use terms familiar to the user, follow real-world conventions, and make information appear in a natural and logical order; all in the interest of achieving a match between the system and the real world. - Customer Journey Mapping 101
The 5 components of a journey map and the benefits of using this qualitative method as part of a UX design process to discover, document, and share the bigger picture of what users want. - Flexibility and Efficiency of Use
No. 7 of the top 10 UX design heuristics is to speed up the interaction for expert users while still catering to inexperienced users. - Consistency and Standards
No. 4 of the top 10 UX design heuristics is to stick to UI conventions and follow existing standards, so that users know what to expect and how to operate the interface.
Bonus: Top 5 from Last Year
These videos published in 2018 received so many views in 2019 that they would have been on the above list if they had been published this year:
- When to Use Which UX Research Method (5 min.)
Don’t just do usability tests. Do what you need. Consider five criteria to help you determine the most effective UX research method to use for your situation, to meet research goals, and achieve desired outcomes. - 10 UX Challenges for the Next 25 Years (30 min.)
Jakob Nielsen presents his UX directions for the future: How UX roles will evolve, and how UX involvement can solve major challenges for the world. (This was the keynote at the UX Conference in Las Vegas.) - Service Design 101
Service design is the activity of planning and organizing a business’s resources in order to (1) directly improve the employee’s experience, and (2) indirectly, the customer’s experience. - 4 Key Components of Service Blueprints
A service blueprint visualizes the relationships between different service components — people, props, and processes. Four key elements comprise a framework for service blueprinting that can be scaled to any scope or timeline. - What Is a Mental Model?
What users think they know about your system will determine how they interact with the design. Understand users' mental models to design something that'll work well in practice.