Don't Drop the Patient! Examine the Entire System

Summary: Behavioral designers must look at the entire system to solve complex social and structural problems.

https://www.youtube.com/watch?v=xfOpgyGqgx8

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Don Norman is co-founder and Principal Emeritus of Nielsen Norman Group. He is a member of the National Academy of Engineering, has been awarded three honorary degrees, and is the founder and director of the Design Lab at the University of California, San Diego.

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