UX Challenges in Designing for Millennials

Summary: While similar in many ways to 'ordinary' users, today's young adults do have some distinguishing behaviors that UX designers should be aware of.

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Young Adults/Millennials as Web Users (Ages 18–25)

User research across 7 countries found that members of the — often misunderstood — Millennial generation exhibit unique behaviors and approaches to digital interfaces. They are confident and error prone, and they have high expectations of websites.

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Kate Moran is a Senior User Experience Specialist with Nielsen Norman Group. She conducts research and leads training seminars to help digital product teams expand and improve their UX practice. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience.

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