Kathryn Whitenton

Kathryn Whitenton is Nielsen Norman Group's Director of Digital Strategy. She works with clients to evaluate the user experience and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She has conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies have included general audiences as well as specific consumer types, business segments, children, and seniors.


Articles and Videos

  • Four Factors in UX Maturity

    Improving UX maturity requires growth and evolution across 4 high-level factors: strategy, culture, process, and outcomes.

  • Feature Checklists Are Not Enough: How to Avoid Making Bad Software

    A good design relies on a thorough task analysis of the steps required to complete a task, as well as determining what information users need at each step.

  • The 6 Levels of UX Maturity

    Our UX-maturity model has 6 stages that cover processes, design, research, leadership support, and longevity of UX. Use our quiz to get an idea of your organization’s UX maturity.

  • When is It OK to Be Inconsistent in User Interface Design?

    Consistent design enhances learnability and is usually best for usability. But if the problem you're solving is sufficiently different, then inconsistency may be better.

  • Triangulation: Get Better Research Results by Using Multiple UX Methods

    Diversifying user research methods ensures more reliable, valid results by considering multiple ways of collecting and interpreting data.

  • Better Forms Through Visual Organization

    How to organize and lay out your form fields and their labels to make data entry easier for users.

  • Navigation Menus - 5 Tips to Make Them Visible

    If users don't notice a navigation menu, they won't use it, and website usage will plummet. Here are 5 design guidelines to increase the visibility of navigation menus.

  • The Need for Speed, 23 Years Later

    In spite of an increase in Internet speed, webpage speeds have not improved over time.

  • Risk of Copying Famous Companies' Designs

    If a website or company is big and famous, should you copy their design for your own site? Likely not, because good UX depends on context, and your situation could be quite different than a world-famous company's circumstances.

  • The Risks of Imitating Designs (Even from Successful Companies)

    Even great companies make mistakes. Don’t risk your UX by assuming it’s safe to follow a design pattern just because it’s used by a successful company.