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Changing Role of the Designer Part 2: Community Based Design

Summary: To solve big-scale design problems, Don Norman recommends engaging with the community that has these problems and leveraging existing creativity and experience.

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https://www.youtube.com/watch?v=MErVreaVK4Y

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Don Norman is co-founder and Principal Emeritus of Nielsen Norman Group. He is a member of the National Academy of Engineering, has been awarded three honorary degrees, and is the founder and director of the Design Lab at the University of California, San Diego.

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