Page Laubheimer

Page Laubheimer is a Senior User Experience Specialist with Nielsen Norman Group. He helps organizations focus on delivering outstanding user experience in order to achieve their strategic goals. He combines his expertise in website usability with experience managing a team of designers and developers to successfully implement UX best practices across a range of platforms.

Articles and Videos

  • Data Is More than Numbers: Why Qualitative Data Isn’t Just Opinions

    Systematically gathered qualitative data is a dependable method of understanding what users need, why problems occur, and how to solve them.

  • Statistically-Generated Personas

    Personas are usually a qualitative element in the UX design process, but statistical data from more users can be added for more precision, as long as the personas are still grounded in qualitative insights.

  • Local Navigation Is a Valuable Orientation and Wayfinding Aid

    Local navigation indicates to users where they are and what other content is nearby in an information hierarchy.

  • Left-Side Vertical Navigation on Desktop: Scalable, Responsive, and Easy to Scan

    Vertical navigation is a good fit for broad or growing IAs, but takes up more space than horizontal navigation. Ensure that it is left-aligned, keyword front-loaded, and visible.

  • How to Interpret Dendrograms from Card Sorting to Improve Information Architecture

    Card sorting is great for designing or evaluating an information architecture (IA), but can be hard to interpret. Dendrograms visualize the data which can help you make the necessary decisions which are rarely clear-cut but require tradeoffs.

  • Sticky Headers: 5 Ways to Make Them Better

    Persistent headers can be useful to users if they are unobtrusive, high-contrast, minimally animated, and fit user needs.

  • Workplace Application Usability

    Enterprise applications that support work often do so poorly and have bad user experience. The usability requirements and tradeoffs for workplace app design are different from consumer apps.

  • Dangerous UX: Consequential Options Close to Benign Options

    Confirmatory and destructive actions should be far apart from each other; use additional redundant visual signals to differentiate between them and avoid user errors.

  • UX Animations

    Animations can make user interfaces both easier and nicer to use, but the timing has to be right, as we demonstrate in this video. Many other details also contribute to the quality of animation in the user experience.

  • Data Visualizations for Dashboards

    To enable fast and reliable understanding of data shown on dashboard overviews, use visualization styles that work with human preattentive visual processing.