Alita Joyce

Alita Joyce is a User Experience Specialist with Nielsen Norman Group. She plans and executes independent research for NN/g and regularly leads UX training courses. Alita combines her background as a developer with her knowledge of psychology and philosophy to drive her work.


Articles and Videos

  • 3 Types of Onboarding New Users

    How to familiarize users with new user interfaces? Onboarding techniques include feature promotion, customization, and instructions. All must be kept simple.

  • Principle of Closure in Visual Design

    People tend to fill in blanks to perceive a complete object.

  • 10 Usability Heuristics Applied to Virtual Reality

    Jakob Nielsen’s 10 usability heuristics can improve the user experience of VR applications.

  • Social Media UX: 3 Research Insights

    Companies should experiment with interactive social media content types, include relevant calls to action in posts, and avoid posting too frequently.

  • Tooltips in the User Interface

    Tooltips are small user-triggered popups that explain UI elements when the user points to something. They are useful, but don't use them for critical information.

  • The Scarcity Principle in UX: Don't Miss Out!

    When people think that something is rare or only available for a limited time, they will tend to act fast to secure that scarce item. This behavioral principle can be used in user experience design, but beware of overuse.

  • 3 Principles of Design Thinking

    User-centered problem solving creates innovative products, based on observational research with real users, visual sense-making, and iterative design.

  • Product Redesigns: Incremental or Overhaul

    Redesigning a user interface can be done in many smaller incremental releases, or as one big complete redo. Big change is risky, but necessary in 3 cases.

  • Users Love Change: Combatting a UX Myth

    Frequent major redesigns and changes throughout the interface support users’ need to learn and adapt to new situations.

  • Tips for Motivating Stakeholders to Participate in User Research

    When stakeholders observe user research sessions, the credibility and acceptance of findings will increase. Since they are busy, make it easy to participate and work on increasing the value they get out of going.