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Statistically-Generated Personas

Summary: Personas are usually a qualitative element in the UX design process, but statistical data from more users can be added for more precision, as long as the personas are still grounded in qualitative insights.

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Page Laubheimer is a Senior User Experience Specialist with Nielsen Norman Group. He helps organizations focus on delivering outstanding user experience in order to achieve their strategic goals. He combines his expertise in website usability with experience managing a team of designers and developers to successfully implement UX best practices across a range of platforms.

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